First Phase –Keyword Research
Find relevant keywords user used to search in targeted region.
Second Phase –On Page Optimization and Data Gathering
- Create dedicated page as per grouped keywords (so, that users get info. they are looking for)
- Optimize page with title, Metas, Header, Content, Click to action button etc… to get high quality score for keywords
- Set Goals like Pages/visit, Avg. time on site, User who contacted us, download brochure etc… via Google Analytic
Third Phase-Design Campaign
- Create Campaign as per targeted region, language and age group
- Ads extension in terms of important pages link, call extension, location extension, Google plus page link
Fourth Phase –Ongoing Optimization
- Analyze this data every 10 days and promote keywords which drive desired result and remove which don’t.
- Also optimize page as per user’s interaction with website from analytic data.
- Promote ads which user click more often and remove which don’t