First Phase –Keyword Research
Find relevant keywords users used to search in the targeted region.
Second Phase –On-Page Optimization and Data Gathering
- Create a dedicated page as per grouped keywords (so that users get the info. they are looking for)
- Optimize the page with title, Metas, Header, Content, Click to action button etc., to get a high-quality score for keywords
- Set Goals like Pages/visits, Avg. time on site, Users who contacted us, download brochure etc., via Google Analytics
Third Phase-Design Campaign
- Create a Campaign as per the targeted region, language and age group
- Ads extension in terms of essential pages link, call extension, location extension, Google plus page link
Fourth Phase –Ongoing Optimization
- Analyze this data every 10 days and promote keywords which drive the desired result and remove which don’t.
- Also, optimize the page as per the user’s interaction with the website from analytic data.
- Promote ads that users click on more often and remove which don’t